CASE STUDY 1B: Tide Advert

 PAPER 1:Section A 

CASE STUDY 1B:Tide Advert


Print Advert – Tide Case Study - A-Level Media Studies





Image Analysis:

  • Use of "Rule of Thirds": They use rule of the thirds to aim your eyes 
  • Use of Z-lines

Theme:
  • Women Empowerment
  • Women Femininity 



Representation:
  • When women were held back while the men went out to war they needed people to tend to the farms and help out with manual labour.
  • They made pictures with in the style that they used to recruit men to join the army
  • In the post-war picture they make a women look powerful, independent and strong
  • The use of a red headscarf is to cover the hair of the women to make them look more ready to work as their hairs not in the way.







Theory:


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