Zoella Case Study

 ZOELLA CASE STUDY:

Zoella Research Material:

• Zoella (original) channel
• Zoe Sugg (present) vlog lifestyle channel
• Zoella Blog/Website 

Analyse and summarise the  content and purpose  of her blog/ youtube channel and insta

What areas of life does she focus on ?
Who is her main target audience ?

Does she simply entertain her audience or support,give advice and educate ?

What is her mode of address ?

Zoella (original) channel

In this channel Zoella focuses less on her life such as vlogging (but does still have aspects of vlogging) and more on her out-going, bubbly Youtube persona. Her content consists of challenges, interactions with the viewers (Q&A) and her signature clothing and skincare reviews which is how sh