Kiss Of The Vampire 1963 Poster Analysis

 Kiss Of The Vampire 

IMAGE ANALYSIS

Text: - The font of the title (Serif) linked with the wooden styling could represent the coffin of the vampire        or the stake to kill it 

         - The letter V in the poster may represent a fang as it has blood on it and it resembles a tooth

Image: - The actual image of the poster is painted. This can link to Christopher Lee's Dracula 1958 as that is painted as well. But the fact the poster says "In Eastman Color" could show a modern version of an old story.

            - The colour scheme of the poster uses a dark palette of grey, black and brown is conventional to show a dark scary scene and show the horror nature of the movie. This can be further supported by the two lifeless limp bodies as well as female with signs of struggle due to her facial expressions

GESTURE CODES

• There are 2 people with their necks/jugulars exposed: This can show weakness as necks are known to be weak points on the human body and can be stereotypical as in many shows things as neck-snapping.
• Man and woman on knees: this can show extreme weakness and mercy as being on your knees is usually related to being in front of a stronger more powerful being.
• Female Vampire with raised hand: this shows power as usually having your hand raised makes you look bigger and that your gonna hit someone
• Male Vampire covering with arm and shocked face: This could be seen as satire as the male vampire is known to be the strong dangerous monster that kills with ease.
• Blond female: Stereo-typical of the dumb-blond female while the female vampire is a strong dangerous brunette

Revolution of Female Empowerment - Representation of Women

This poster could represent the rise of female empowerment in the 1960s as well as the fall of a male-dominant world. At this time women's roles were to get married, bear the man's child and raise their children. This came to an end basically over-night due to the release of the first female contraception. This release meant females could now choose if they wanted a child or not giving them power over males for the first time. This poster can represent this as the female vampire looks like a dangerous, powerful being while the man is cowering in fear over the females' gesture.

Structuralism - Claude Levi-Strauss

Theoretical Perspectives Semiotics - Roland Barthes