Podcasting and Radio Industry

 Podcasting and Radio Industry

Based on the images on the website and the content, briefly describe and contrast the target audience and genres of sounds ( music genres /spoken word genres   ) covered in the following channels:

Radio 1 - Targeted at a younger audience but like 20s, includes a bit of news but mostly a wide range of music (like mixtapes and soothing tunes) and some spoken-word shows

Radio 3 - Targeted at mature listeners, most likely older due to the orchestra music and news on orchestra music

Radio 4 - Targeted at older users, many talk/spoken word shows (documentaries), and few random comedies.

SUMMARISE Podcasting:

  • Can listen to podcast whenever they want: can listen to past episodes, go back in an episode to hear what they missed, audience has more control
  • Mass appeal(a podcast for everyone): podcasts appeal to people as there is a genre for anything and everything if they wanna move on they can, if something interests them they can find a podcast for it
  • Pre-recorded: there is not much room for mistake in radio as it is live and audience will hear as soon as it happens but for podcasts, no mistakes should get out due to editing making it more appealing to creators
  • Unregulated: unlike radios, there are not many rules for making a podcast such as copyright for music like a radio would need to bypass if they wanted to play music live.
  • Life-span: podcasts are always gonna be online whether it be the internet or the app it was posted on

Places you can find podcasts:
  1. Youtube
  2. Spotify
  3. Apple's built-in podcast app (iTunes)
  4. Many apps on the app store
  5. GooglePlayMusic

Define and give an example of a commercial  and a public service  radio broadcaster, explaining the key differences:
  • Commercial service radio broadcaster: airs commercial and radio advertisements in order to gain money. The main focus is gaining profit. Example: Classic FM, Magic, Kiss
  • Public service radio broadcasting: designed to serve the audience, mission statement: educate, inform and entertain. Gains money from license fees. Example: BBC
Purpose, mission, and values of BBC:
Mission: enrich people's lives with programs and services that inform, educate and
entertain.

Vision: To be the most creative organisation in the world.

Values: 
  • Trust with audience: we are independent, impartial, and honest.
  • Audience is main focus
  • Pride in quality and value for money
  • Creativity is the lifeblood of organisation
  • Respect and celebrate diversity
  • We are one: teamwork
The 6 "Public Purposes" of BBC
  • Sustaining citizenship and civil society: provides high-quality news on current important political issues
  • Promoting education and learning: supports formal education of school and colleges and informal knowledge and skills building
  • Stimulating creativity and cultural excellence: Encouraging interest, engagement, and participation in cultural, creative, and sporting activities across the UK
  • Representing the UK, its nation, regions, and communities: Audience can rely on BBC to reflect many communities in UK
  • Bringing the World to UK and UK to the world: BBC will build a global understanding of international issues and broaden UK audiences' experience of different cultures
  • Delivering public benefit of emerging communications technologies and services: Assisting UK residents to get the best out  of the emerging media technologies now and in the future
Give at least one example each of how the BBC broadcasts or provides content nationally, locally and globally 

1. Nationally - BBC News
2. Locally - BBC One London
3. Globally - BBC World Service

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